Holcim Singapore is pleased to be selected as Business Superbrands 2010-2012 that identifies and features Singapore’s strongest business brands across 9 major business industries i.e. construction & real estate, education & training, financial services, manufacturing, media & advertising, professional & support services, retail, technology, travel & transportation.
While the Consumer Superbrands has been established since 1994 in Singapore, year 2010 is the first Business Superbrands program. With its presence in 80 countries around the world, Superbrands is the world's leading brand promotional platform and only invites eligible brands identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising and branding professionals.
Superbrands go to companies that have been established in Singapore for many years and have showed great financial stability over the past few years. In addition, Superbrands’ independent panel of experts will review and score the company / brand on its Reputation, Market Share, Achievement, Recognition and Social Responsibility. From these 5 criteria, Holcim Singapore has performed well of having achieved 92% of total score.
Companies such as Singtel, Nielsen Company, Boustead International, UGL Premas, UGS, PowerPlus Group, Singapore Expo, Linde Gas and many others stand on the stage to receive the Award on 15 December 2010. Other Group Companies that have achieved Superbrands are Holcim Sri Lanka and Holcim Indonesia in Consumer category. We take pride of this achievement and from now onwards, we shall nurture the success of business performance to maintain as a strong brand in Singapore market.